CI / 2.0

Brand identity

Prop Tech AI · slick fintech direction · 2026-05

Prop Tech AIUncovering trapped value · Every month

Logo & clear space

Mark + clear space

xxxx

min · 30mm / 115px

Lock-up · centered

Prop Tech AIUncovering trapped value · Every month

Colour palette

Royal Indigo#3A3D9E

Brand mark · primary CTAs · structure

Amber#F0A323

UI accents · highlights · wayfinding

Emerald#1E9E78

Positive recovery · breakouts

Liability Red#B23A2C

Liability signals · risk flags

Ink#1A1E44

Primary text · headlines · numbers

Ivory#EFEFF4

Page surface · cards · background

Typography

Display · Inter

Prop Tech AI

Modern systems for property

Wordmark · headings · key callouts

Body / UI · Inter

Tight hierarchy · sentence case

Highly legible body text for reports and web UI. Maintaining tight hierarchy and sentence case labels.

Mono · uppercase labels · 0.12em tracking

Imagery & graphics

Every lease.
Every utility bill.
Every meter.
Every contract.
Every month.

Big-copy hero

$50MValue found

Audit layer

Skyline

Growth trend

Brand applications

Business card

Aaron SuckermanAsset Manager · Blue Energy Solutions+27 11 555 0142

Mobile · Value Found

Value found

$50M

Total

324

Found

Email banner

Weekly briefing

Recoverable position · R487 200 · driven by escalation under-application.

Open the audit console →

Letterhead

Prop Tech AI2026-05-04

Signage / wayfinding

Signage

Level 4

→ Conference

Social post

Audit-first

Uncovering trapped value.
Every month.

Guideline summary

✓Wordmark always near-black or white on dark

✓Royal Indigo reserved for primary structural moments

✓Amber for UI accents and key wayfinding

✓Emerald for positive recovery signals only

✓Keep the logo unmodified · no skew, rotation, outline

✓Sentence case for body · uppercase only on labels